Usability testing allows you to create seamless user experiences with real-world recommendations that increase loyalty, dwell time and revenue
Why do you need usability testing?
Digital customers are 10 times more likely to come back to a website or app that matches their expectations, even if it means abandoning a previously loved brand or site.
Increasing your customer-focused intelligence and test-sourced changes means that your internal teams get a more sophisticated understanding of your customer demographic and their digital expectations. Unlike automated or non-existent tests, our usability testing will also uncover graphical issues, inconsistent branding… any and all potential reasons for lower conversions are discussed with test candidates.